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Goth turns 25

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-08-2004/0002124053&EDATE=

Goth music began as an offshoot of punk rock in Britain, with its birth date generally accepted as 1979. That year saw the release of "Bela Lugosi's Dead," a discordant, atmospheric, nine-minute single by a fledgling band named Bauhaus. Now, "Gothic music and fashion appeal to a lot of people who don't necessarily consider themselves goths," explains Annemarie Vayda of Asleep By Dawn, a gothic magazine with over 20,000 subscribers.

The New Black is ... Black: Goth Subculture Turns 25

ASLEEP BY DAWN MAGAZINE
Goth subculture celebrates 25th anniversary. Pictured: popular Florida goth band The Cruxshadows. (L-R) Chris Brantley, Rachel McDonnell, Ajax the dog, Rogue, Stacey Campbell. Photo: Jessica Lackey courtesy of Asleep By Dawn Magazine. (PRNewsFoto)[AG]
PHILADELPHIA, PA USA 03/07/2004
   
    PHILADELPHIA, March 8 /PRNewswire/ -- Pop culture seems to have a new
favorite focus: goth.  This media attention has veteran goths arching their
pierced eyebrows as they prepare to celebrate their subculture's twenty-fifth
birthday.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20040308/PHM006 )
    Goth music began as an offshoot of punk rock in Britain, with its birth
date generally accepted as 1979.  That year saw the release of "Bela Lugosi's
Dead," a discordant, atmospheric, nine-minute single by a fledgling band named
Bauhaus.  Now, "Gothic music and fashion appeal to a lot of people who don't
necessarily consider themselves goths," explains Annemarie Vayda of Asleep By
Dawn, a gothic magazine with over 20,000 subscribers.
    25 years later, goth has gone from underground to big business.  Hot
Topic, a chain that caters to goths, has nearly 500 stores and trades on
NASDAQ, while clothes inspired by The Matrix can be seen on runways and in
malls.
    Goth music is a broad umbrella that covers such seemingly contradictory
artists as ThouShaltNot, a Pittsburgh electronic band similar to Depeche Mode,
and The Dreamside, a Dutch hard rock group more akin to Evanescence.  "Goth
music is like a big city," says Rick Joyce of Los Angeles band The Last Dance.
"It has lots of little neighborhoods inside, some quite different from the
others."
    While mostly ignored by the American media since the early '90s, goth
music has been accepted by the mainstream throughout Europe.
    "We've been on big magazine covers in Europe, even performed on TV,"
recalls Rachel McDonnell, who plays violin for The Cruxshadows.  The popular
Florida band played over 100 live shows in 2003, but only a third of them in
America.  "It's harder to get respect here," she says.
    Part of the reason could be a lingering misconception about goth.
"Premature news reports of the Columbine shootings incorrectly identified the
perpetrators as goths," recalls Patrick Rodgers of Dancing Ferret Concerts.
"We still get questions from concerned parents, but the answer is that the
goth scene is non-violent. It's very laid back and artistic; it's a safe place
for younger people."  Rodgers' company operates the largest gothic events in
the country, including Dracula's Ball. He estimates that 40% of his clientele
is under 21.
    The remaining 60% are a reminder of goth's true age.  After 25 years, many
have grown up in the subculture, going on to become doctors, lawyers, soldiers
and even parents. Some of them are already handing down their Bauhaus records
to their children.


SOURCE Asleep By Dawn Magazine
Web Site: http://www.asleepbydawn.com
Photo Notes: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20040308/PHM006 AP
PhotoExpress Network: PRN1 PRN Photo Desk,
photodesk@prnewswire.com
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