A Legacy Betrayed
The main reason we lowered the proof is because we’ve noticed in recent years folks tend to prefer lower-proof products, and this includes most of our friends who enjoy our Tennessee Whiskey. This has not hurt sales of Jack Daniel’s.There you have it. You see, this historic liquor, this icon for drinkers the world over is now merely a "product" at the mercy of a cynical corporation's most recent marketing survey. It's akin to turning the Gettysburg Battlefield into an amusement park because, by Mammon, a survey says that's what some anonymous "folks" want. They crunched their numbers then promptly sold out the legacy Jack Daniel and his descendents spent their lifetimes building.
has someone told Robin?