Hey suckers! Did you buy DRM music from Wal*Mart instead of downloading MP3s for free from the P2P networks? Well, they're repaying your honesty by taking away your music. Unless you go through a bunch of hoops (that you may never find out about, if you've changed email addresses or if you're not a very technical person), your music will no longer be playable after October 9th.
But don't worry, this will never ever happen to all those other DRM companies -- unlike little fly-by-night mom-and-pop operations like Wal*Mart, the DRM companies are rock-ribbed veterans of commerce and industry, sure to be here for a thousand years. So go on buying your Audible books, your iTunes DRM songs, your Zune media, your EA games... None of these companies will ever disappear, nor will the third-party DRM suppliers they use. They are as solid and permanent as Commodore, Atari, the Soviet Union, the American credit system and the Roman Empire.